9 Best Trial & Tested SaaS Marketing Strategies that you need to know
First of all, Marketing is hard, and it becomes harder when you don’t have a physical presence for the product you want to sell in the market.
But, I have listed a few Trial & Tested SaaS Marketing Strategies that will definitely work.
#1: Giving away FREE stuff
Probably one of the best tricks to lure your targeted audience. A FREE model can be a “Free Trial,” “Free Trial for 30 Days”, “Trial with no credit card information,” etc.
Thus, if you notice, “Free” is the keyword that SaaS Marketers should focus on.
#2: Informing “how to do” and “what is unique about you”
Gated Content, Blogs and articles play a significant role in informing your target audience that “People have an issue — this is the solution — and we can do it better.”
SaaS Marketing hugely relies on how you pitch yourself to your target audience with the pain point they relate to.
#3 Offer minimalistic but personalized choices
We often make a mistake by selling our product with multiple options which makes the potential audience confused. Keep your plans limited to 2–3 different variants to avoid confusing your prospects.
#4 Making the Sign-ups or Registration easy
When you want people to try your SaaS product, you need to remove as many hurdles to the sign-up process as possible.
Note: Asking credit card information in a free trial can be detrimental to your product sign ups
#5 Customer Experience & Journey
Make your product/services personalized as much as you can. After sign-ups, send a personalized email thanking them and send a contact number for free product information. You can go one step ahead by having a “real-time” chat option for any query.
#6 Deals on Long-Term plans
Give discounts to the customers who opt for a long term plan. Give them such as offer so that they become your brand advocate.
#7 Get yourself listed on SaaS Review sites
SaaS review sites are the perfect way to get inbound inquiries. The better your ratings and reviews are, the better and qualified your inbound submissions will be.
Reward your existing customers with some discounts if they have referred your product. You can send them gifts that will make them loyal to your brand.
#8 PPC Campaigns
This technique might be expensive, but it can clearly generate a targeted demand for your product. You can run targeted ads on LinkedIn and many product-related websites (content syndication).
#9 The Emails
The Best ROI generating platforms which have helped many SaaS marketers in the past. Make sure every email you send is very personalized to the persona and what their pain points are.
In the end, SaaS marketing is different and stringent, but if you follow the right strategies you can gain a lot of subscribers in a short span. Customer Feedback and Customer Satisfaction is the key to any product. And, most importantly try to retain your customers to generate consistent MRRs.
Originally published at https://ankitbishnudash.wixsite.com on December 2, 2019.
